Crisis communication and reputation management for a European association


EURASYP is the European association for yeast speciality products. The association represents the political and commercial interests of its members to the public, such as providing information around yeast extract and raising awareness of speciality yeast products – including yeast extract – as a natural ingredient in a wide range of products and dishes. SEC Newgate supports the association with comprehensive consumer and stakeholder communications.


The positioning and information about yeast extract as a natural ingredient includes a broad mix of Actions. These include informing journalists and the media, placing articles, cooperating with experts and scientists, influencer relations, the permanent maintenance of the website and social media channels and the implementation of campaigns. In addition, SEC Newgate organises background talks with influential groups and decision-makers from politics, trade and food production as well as participation in trade fairs and events.