Development of a social media campaign for a political target group


The Youth Check (conducted by the Competence Centre Youth Check, a research institution funded by the Federal Ministry of Family Affairs), is a tool for legislative impact assessment. To increase its awareness and acceptance in ministries and among political decision-makers, SEC Newgate was asked to conceptualise, design and implement a social media campaign for both the political target group and the youth target group.


SEC Newgate developed a social media campaign with various claims and designs (both graphics and animated videos) tailored to the two main target groups of political decision-makers (for LinkedIn) and politically interested young people (for Facebook), as well as a campaign landing page.