Start-up communication for more visibility towards corporate clients and investors

Task

The start-up Podigee is the German market leader for podcast hosting and analytics. Podigee also offers comprehensive support for podcasters on their way to success - shaping a highly relevant and fast-growing communication segment in Germany and internationally. SEC Newgate was commissioned to support Podigee with strategic positioning and media relations - for more visibility to potential investors and to position Podigee as thought leaders and experts in their field.

Actions

SEC Newgate accompanied the brand positioning process and developed a message house as the basis for all internal and external communication. In addition, contacts were made with relevant journalists and a monthly media outreach programme was launched to continuously position Podigee as an expert in its field and create more visibility towards potential investors.