We are an agile team that plays well together. We support our customers as a reliable partner. We look back on 40 years of agency tradition and, as part of an agency group that is among "Top 30" - agency groups worldwide, we have the advantage of a constant exchange of knowledge and resources with our international sister agencies on 5 continents.

Management Team

Dr. Isabelle Zirden

Managing Director

Sabrina Nürnberger

Management Team / Senior Consultant


We work and think in an interdisciplinary way, with consultants hailing from journalism, politics, the humanities, and the agency world. Intercultural competence, appreciative communication and a high degree of empathy characterize our internal as well as our external communication.


For the past 40 years, political communication has been part of the DNA of SEC Newgate Germany. For our clients, we handle tasks in the areas of consulting, public relations, public affairs and digital communications: from strategy to the editing of various text formats and press relations to social media campaigns.


We are dedicated to the issues that make our society future-proof. These include, for example, clients from the fields of health, energy, mobility, education and youth. Our office on Friedrichstraße is close to political decision-makers and the capital's vibrant corporate scene.


We were founded in 1984 by Elisabeth Kohl under the name Kohl PR & Partner as one of the first agencies for political communication in Germany. In 2015, the agency received international reinforcement and became part of the SEC Newgate Group. Today, we act as the German hub of the international group, which is one of the top 30 agency groups worldwide with offices on 5 continents.